Geoff's career in commercial refrigeration spans 25 years, predominantly with refrigerated display case manufacturers across several disciplines and faculties, but principally business development to multiple international markets.  He has also run consultancy businesses in the commercial refrigeration sector, and has a wealth of experience in the American market having co-founded a US corporation to supply display cases to US retailers.  Geoff’s approach has always been to shift the dial on decarbonisation to the wider marketplace and he was a co-founder of a California based environmental not-for-profit The North American Sustainable Refrigeration Council.  His passion is to seek and develop solutions to make engineering solutions simple and tangible for grocery retailers.